Winter FR Gear
90% Make the ad-brand connection, Like the ad, Have more favorable opinion, or Are newly aware
54% Report one or more buying actions
BackDraft with Max3/Max6
Top Scoring Ad this Issue
65% Are newly aware
24% Solve a design problem and/or
provided ideas for doing their job better
13% Reported action / visited web site / requested info
66% Report one or more buying actions
63% Report one or more buying actions
49% Report one or more buying actions